Darren Shakespeare

B2C

Zipcard

︎︎︎ Product + Campaign

Launch campaign for a new casting app for performing artists. The campaign positions the platform as a stage to the world. Coupling genuine artists profile and product imagery .

Product design

Campaign design
Ongoing elements...

B2B / B2C

SSE

︎︎︎ Rebrand

Naming
Brand design
Visual assets
Guidelines
Photography
Video
Templates

The sole designer from the begining of the project working with brand stategists on the rename and then moving on to designing the identity, core visual assets and brand guidelines. I then worked with my team to extend the visual language into a breadth of internal + external marketing collateral, launch videos, website and templates for Neos Network’s internal design team to work with.

B2C

Tulipshare

︎︎︎ Brand + Campaign

Tulipshare’s sole visual brand-related asset was a logo. Over a 6mth period I established methodology to a visual brand system and introduced fonts, colour palette, graphics, photography treatment and typography style.

Brand development
Visual assets
Guidelines
Photography
Video
Social media campaigns
Website
Marketing materials

B2B

Gridworks
Development Partners LLP

︎︎︎ Impact annual report

Report concept

Design implementation

B2B

Smartsheet

︎︎︎ Digital report + social

Smartsheet were keen to capitilse on the mass remote working of 2020-2021 by creating a report that communicated vital information while also keeping the audience engaged visually with video and interactivity.

Ceros website + mobile

Animation
Social media graphics

B2B

Imagen.io

︎︎︎ Rebrand

Brand design
Visual assets
Guidelines
Photography
Marketing materials
Templates

Imagen are a UK based tech company that provide cloud-based content distribution platform for global media organistions and broadcasters. My involvement in this project was design lead for the full brand redesign which comprised, new mark + logotype, supporting graphic assets, colour palette, font family, iconography design, photography style + treatment plus template designs.

B2B / B2C

Allen & Overy

︎︎︎ Parental Rights Unfolded report

The annual Parental Rights Unfolded report was a very complex, unimaginative array of tables, charts and difficult to navigate information. I worked directly with a firm Partner and PSL to devise a conceptually fitting and simple to digest guide that not only informed but, left a lasting impression on the many different HR departments it was mailed to nationally.

Report design
Email signature

B2B

PARC

︎︎︎ Website design

Concept
Design
Photography
Iconography

Silicon Valley based PARC are the creators of the first ever handheld Mouse, the first ever Graphical User Interface (GUI), Ethernet technology and the Laser Printer but, you would never know by looking at their old website design.

The new website design intentionally brings focus back to PARC as being tech innovators by showcasing the people behind the scenes.